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Our Team

Barry Potter

Field Superintendent
I have been a commercial / industrial roofing contractor since the early 1980’s with a mix of approximately 60 percent commercial / industrial work and 40 percent residential work. I have worked all over the San Francisco Bay area including work for Exxon, DuPont, American Airlines as well as years of work in Silicon Valley. During this period, I have on occasion installed the support systems for the racks that hold the solar panels on many residential as well as commercial projects for several solar contractors. Later in my career I worked for various solar contractors doing sales as well as customer relations to ensure a positive outcome on all our installations. It is imperative to keep open lines of communication from the inception of the contract through fruition of the project. I feel that I have an extraordinarily strong background in both roofing as well as solar installations.

Mark Donahue

President of Mountain Metal Works

Mark Donahue brings 40 years of construction and construction management experience to Alta Asset Management.

For the last 15 years, Mark has been a senior Project Manager for J&S Construction (dba J&S Custom Homes, Inc.), a commercial and residential contractor serving resort, commercial, municipal and private sector clients in the Reno/Lake Tahoe areas.  Some of Mark’s clients include Vail Corporation, Powdr Corp, clients in the Village at Northstar and local municipalities.

Mark completes Design/Build construction projects for resort customers, builds high end custom homes for private parties and developers in Martis Camp, Northstar, Lahontan and the Truckee/Tahoe areas. Mark is the ‘go to’ General Contractor for the City of Sparks’ on their emergency projects and works with local Public Utility Districts in the area.

Rick Reineck

Certified Journeyman Electrician

It runs in his veins. Backed by the experience of Foothill Electric’s 30+ years in the electrical and solar trade, Rick Reineck brings professionalism and expertise to every job. As a certified journeyman electrician, quite literally raised in the industry, he does it all with quality and skill. He specializes in electrical, lighting, and solar installations including troubleshooting and repairs from start to finish. All while insuring the best workmanship and only the best prices and incentives for his customers. From generator hookups to service changes, from private home solar systems to large industrial ground mount systems, he insists upon not only meeting, but exceeding expectations for each and every project.

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